We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI?
You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity... read on!
(Excerpt taken from http://mashable.com/2009/03/04/omniture-twitter-analytics/)
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