Interaction Branding | Lesenswertes

Brand behavior in interaction by Martijn van Welie

Computer applications are not humans, they are "machines", we all know that. Yet, they have a behavior, not always very human-like but it is a behavior. Applications show me things, they tell me things, they make sounds and they react in a certain way when I try to make them do something. We interact with each other as I react on what it tells me and vice versa. It is perhaps not always sophisticated behavior and it is perhaps better not compared to human behavior at all, but it somehow almost feels like you are interacting with a person.... read on!

(Excerpt taken from http://www.welie.com/thoughts/?p=18)

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