Interaction Branding | Lesenswertes

Brand Interactions Are the Future by David Armano

Ever wonder how on Earth Google went from a technology company to one of the world's most recognizable and successful brands? Was it the whimsical brightly colored logo? How about the ads? Wait, Google really doesn't advertise all that much -- do they? Brand Google was built on a lot of different things. If brand 1.0 was Coke, built on a solid foundation of marketing, then brand 2.0 is more like Google, built on an ecosystem of experience and natural word of mouth referrals. But the one thing I want to call out is something I like to refer to as "micro-interactions." read on!

(Excerpt taken from http://adage.com/digitalnext/post?article_id=126579)

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