Interaction Branding | The basics

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Simple Interaction Branding Processmodel

Dear visitor, the Interaction Branding processmodel is currently only available in German.
have a look at it here.

Methods and Approaches

This part is about differnet methods and approaches that ensure the solution is able to provide an experience for the user focusing on the character and added value of the company, the product or the service.

Creating an experience is the most important part of the desired result. This means focusing on methods and approaches that ensure human centered solutions and not solutions that originate from technical possibilites.

Basicly the different methods and approaches can be placed into two categories: Ones that involve representatives of the target group from beginning of the design process and ones that use representatives of the target group for testing and refining.

(A list of the different methods and approaches will be available soon.)

A catalogue of questions and heuristics

(The catalog is still not complete but hopefully will be soon)

  • Is it the approach human centered, or on technical possibilites?
  • Can the user complete all the tasks easily?
  • To what extent can contents/objects be processed without using control elements?
  • Is the user led orpatronised? Does he have freedom to decide and be in control?
  • Are there any situations in which the user is forced to end an action/break off?
  • Is the user given maximum freedom to make decisions?
  • Is the user always informed about the current state of affairs?
  • Is feedback clear and immediate?
  • Are changes always immediately visible?
  • Are the aviailable functions and options clearly described and easily accessible?
  • Can the application describe its purpose by just looking at it?
  • Is the functiionality and purpose of the application obvious for the user?
  • Are the basic functions always easy to access?
  • Is detailed information accessable without interupting the flow of the application?
  • Is the (perceived) response time short?
  • Does the interaction / experience create attention?
  • Does the interaction / experience create interest?
  • Does the interaction / experience create the desire to participate and interact?
  • Can you experience the brand identity by the interaction?
  • Does the interaction / experience fit to the brand identity?
  • Does the interaction promote brand recognition?
  • Does the interaction / experience convey the brand image clearly and easy to understand?
  • Is the interaction / experience scalable (transferable to other media, formats or applications)?
  • Does the interaction help to differentiate the brand from competition?
  • Does the experience create trust?
  • Are supplier and customer brought closer together?
  • Does the interaction / experience create possibilities for a dialogue between supplier and customer?
  • Does the customer have the opportunity to participate and join in the brand(-experience) ?
  • Does the interaction /experience appeal to an emotional and rational side of the customer?
  • Does the interaction establish a bond or an engagement?
  • Is the interaction consistent and durable?

Twitter News Stream

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semanticwill, 21:29:47 - Jul 29

A crash course in creating campaigns with google adwords http://www.1stwebdesigner.com/development/google-adwords-guide/ - good to know!

FITC, 21:25:06 - Jul 29

Really? Audible.de uses my Error404 page photo on their site after you submit a question. #badform #stealing http://yfrog.com/2ppzqp

swissmiss, 21:10:24 - Jul 29

The Derby News Network recap of the Mile High Club - Charm City bout is up! http://www.derbynewsnetwork.com/2010/07/weekend_review_6262010

afhill, 21:01:57 - Jul 29

The day I'm too sick to move, there is this army of people going to a drum and base outdoor party, #FML

Bloggeries, 21:01:18 - Jul 29

Budapest City Walking Tour&Buda Castle Labyrinth - I LOVE CATACOMBS and I WANT THE WORLD TO KNOW! - http://su.pr/2Cwl46

Bloggeries, 20:59:53 - Jul 29

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dafark8, 20:59:06 - Jul 29

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Bloggeries, 20:59:02 - Jul 29

My first tweet from an android... Different but nice.

samiq, 20:45:42 - Jul 29

I just received the most wasteful viral campaign objects ever (by a software company): Styrofoam head and mullet wig. #wasteful #landfill

swissmiss, 20:39:46 - Jul 29

Snowflake Suite TouchCore image processing software running ridiculously smooth on this multi-touch installation: http://tinyurl.com/3xmbau6

multitouch, 20:34:44 - Jul 29

Join @smc030 on August 18th as they use social media to rally support and bring awareness of Myotonic Dystrophy http://ow.ly/2hqei

socialmediaclub, 20:30:19 - Jul 29

RT @ActiveDen: We've still got an #FITC ticket to give away - http://ht.ly/2hSbY

FITC, 20:30:17 - Jul 29