Interaction Branding | Lesenswertes

Brand UX By Fred Sampson

[...] Branding is an experience, according to AIGA. Brand experience is defined as “all the interactions people have with a product, service, or organization; the raw material of a brand.” There’s that word: interactions. Even this magazine is a brand.

So where does branding fit with user experience, with interaction design, with human-computer interaction?

Dirk Knemeyer, member of the board of directors for the AIGA Center for Brand Experience, says of brand and user experience: ...read on

(Excerpt taken from http://www.fredsampson.com/interactions/brand_ux.htm) 

Kontakt | Impressum | Datenschutz | © by Alan Ross, 2009

Twitter News Stream

Want a mullet wig and a styrofoam head? Email met at http://bit.ly/9ChABl (Pick up at my studio in DUMBO) http://yfrog.com/0r1n9bj

swissmiss, 21:35:59 - Jul 29

Are You an Expert? http://bit.ly/clvSR3 via @AddToAny FloodLight Kelowna

floodlight2010, 21:30:21 - Jul 29

I'm at SEPTA: Suburban Station (34 N 16th St, at JFK Blvd, Philadelphia) w/ 4 others. http://4sq.com/4eSa3m

semanticwill, 21:29:47 - Jul 29

A crash course in creating campaigns with google adwords http://www.1stwebdesigner.com/development/google-adwords-guide/ - good to know!

FITC, 21:25:06 - Jul 29

Really? Audible.de uses my Error404 page photo on their site after you submit a question. #badform #stealing http://yfrog.com/2ppzqp

swissmiss, 21:10:24 - Jul 29