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Branding and the Customer Experience by Suzanne Taylor

A brand means much more than its product and service features. Brands are built from nothing less than the sum of a customer's experiences with a product, service or company. Customers' total brand experience will determine whether they will buy anything more from the company and, just as importantly, whether they'll spread awesome or awful word-of-mouth to friends and family..... read on! (you have to register)


Excerpt taken from http://www.marketingprofs.com/4/taylor3.asp)

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The Derby News Network recap of the Mile High Club - Charm City bout is up! http://www.derbynewsnetwork.com/2010/07/weekend_review_6262010

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