Interaction Branding | Lesenswertes

Brand Experience in User Experience Design by Steve Baty

Much has been written in the past decade about the importance of usability and the user experience to customers’ perception of an organization’s brand. Jared Spool’s 1996 article “Branding and Usability” correctly identifies the importance of Web site usability to brand experience and provides evidence that a positive user experience has a direct correlation to positive brand perception. More recently, authors such as Dirk Knemeyer have expanded on this theme:

:: recognizing that both online and offline customer experiences contribute to brand image
:: highlighting the importance of consistency between the customer experience across all touch-points
:: working from the premise that an organization engages in a broad, complex set of interactions with its customers, of which the brand experience portrayed through its Web sites is only one
:: acknowledging the fact that brand is inherently something we can only influence, not control

Defining Brand Concepts
Here are Dirk Knemeyer’s definitions of brand and brand experience, as they resonate strongly with the philosophical framework of my work.

“Brand represents the intellectual and emotional associations that people make with a company, product, or person. That is to say, brand is something that actually lies inside each of us.”

“Brand experience is the strategic approach to compelling people to take productive action through the integrated, coordinated planning and execution of every possible interaction that they have with your company or products.”... read on!

(Excerpt taken from http://www.uxmatters.com/MT/archives/000111.php)

Kontakt | Impressum | Datenschutz | © by Alan Ross, 2009

Twitter News Stream

A crash course in creating campaigns with google adwords http://www.1stwebdesigner.com/development/google-adwords-guide/ - good to know!

FITC, 21:25:06 - Jul 29

Really? Audible.de uses my Error404 page photo on their site after you submit a question. #badform #stealing http://yfrog.com/2ppzqp

swissmiss, 21:10:24 - Jul 29

The Derby News Network recap of the Mile High Club - Charm City bout is up! http://www.derbynewsnetwork.com/2010/07/weekend_review_6262010

afhill, 21:01:57 - Jul 29

The day I'm too sick to move, there is this army of people going to a drum and base outdoor party, #FML

Bloggeries, 21:01:18 - Jul 29

Budapest City Walking Tour&Buda Castle Labyrinth - I LOVE CATACOMBS and I WANT THE WORLD TO KNOW! - http://su.pr/2Cwl46

Bloggeries, 20:59:53 - Jul 29